Brand assets
The logo, the mark, the palette and the type, with the rules that go with them. Take what you need — if you are writing about us or putting us on a slide, this is the correct set.
The lockup
The horizontal lockup is the primary asset. Use it wherever there is room for it at 150px or wider.
The mark
For square and small spaces only — an avatar, a favicon, a tab. It does not replace the lockup.
Using them
- Horizontal lockup, 150px wide or more
- Clear space on every side equal to the height of the “O” in the wordmark
- Full colour on light grounds, reversed white on dark
- Add a shadow, a glow or an outline
- Recolour it, including to a single flat colour
- Stretch, squash or rotate it
- Stack the mark above the wordmark
- Set it below 150px wide
- Place the reversed lockup on a light ground, or the full-colour one on navy
Colour
Two blues, deliberately. #008CFF measures 3.39:1 on white, which clears the 3:1 threshold for icons, borders and large display type but not the 4.5:1 one for body text. Blue text under 24px uses #0066CC, at 5.57:1.
Type
One family, three weights. 500 for headings and buttons, 600 for small uppercase labels and sub-headings, 400 for body copy. No other face appears anywhere on the site.